Wednesday, 7 January 2009

Green Marketing Remix

Mario at Melodies in Marketing made this remixed infographic of the main ideas in my last book.

It's really good, much more intuitive somehow than the 'grid' - well worth checking out his explanation of this too...

I have a hires version from Mario if anyone wants one for presentations


1 comment:

john dodds said...

That's really very, very good.

(wonder if there's a way to rephrase "new business concepts" and "trojan horse ideas" - to my pernickety mind, they're the two headings that people might see and think "I know what that could mean but I need more explanation", whereas the rest are immediately obvious. That's no doubt because they're more advanced concepts, but it might be nice to have a visual that is totally comprehensible immediately.)