Friday 11 July 2008

One less excuse to fly (to green conferences)!


With huge thanks to Mario Vellandi who spent days filming and weeks editing these videos, below is a treasure trove of recent green marketing conference speeches from the USA;

Introduction & Highlights:
link
SMaRT Sustainable Product Standard (Special Event):
link
Environmental Defense Fund - Beth Trask:
link
California EPA - Leonard Robinson:
link
Clean Tech Investment - Bob O'Connor, Wilson Sonsini, Goodrich and Rosati:
link
CleanFish - Tim O'Shea:
link
Brown-Forman (Alcohol) - Rob Kaplan:
link
Green Marketing - Jacquelyn Ottoman:
link
Dow Chemical - Julie Fasone Holder:
link
Clorox Co - Bill Morrissey:
link
PANEL: Current Consumer Green Brand Perceptions:
link
Keen Footwear - Bobbie Parisi:
link
7th Generation - Jeffrey Hollender:
link
PANEL: Designers Accord:
link
World of Good / Ebay - Robert Chatwani and Priya Haji:
link
PANEL: Environmental Labeling:
link
Big Green Purse - Diane MacEachern:
link
PANEL: The New Social Ethic, Making Sustainability Personal:
link
Climate Change Film Producer - Patrick Gregston:
link
Method Products - Eric Ryan:
link
Yahoo for Good - Erin Carlson:
link
New Belgium Brewery - Greg Owsley:
link
PANEL: On the Path to Carbon Neutrality:
link
PANEL: Avoiding Greenwash & Establishing Credibility:
link
Blogosphere Green Consumer Insights - Janet Eden-Harris and Averill Doering, Umbria:
link
PANEL: The Greening of Traditional Media:
link
Design for the Other 90%:
link
Fabien Cousteau - Undersea Adventures & State of the Ocean:
link
The Future of Sustainability - Mark Lee, SustainAbility:
link
PANEL: Building a Sustainable Brand at Gap Inc:
link
Hewlett-Packard, Printing & Imaging Division - Michelle Price:
link
PANEL: Innovations in Sustainable Packaging:
link
John Edson - Sustainable Product Design:
link

2 comments:

Anonymous said...

Hi John,
I've already been asked to remove one video. Valerie Casey of the Designers Accord sent me an email this morning, and I immediately complied by updating to a 30second video with text forwarding viewers to their website instead. Oddly enough, that organization is all about sharing and education. But at least the slides and audio are available at the SustainableBrands08 website.

While I did seek permission from other speakers who did consent, I couldn't catch everyone. I just hope that I won't have to take them all down or replace with notices. I just sent off a tactful email to the conference president (whom I had personally met and chatted extensively with). Just hoping for the best. Video case studies on this big important subject, is what the world needs, not 13 page documents or corporate pr, to read online or print out.

Thanks again for spreading the word.

Anonymous said...

thanks for this John and hats off Mario ;-)