The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com
Friday, 11 July 2008
the girl effect
this was 'rooted in the work of the Nike Foundation' & seems a potent demonstration of a brand using its power and talents to not only do good in the world but challenge the prevailing culture of pessimism and lack of spirit and imagination
a comment from a friend of mine more closely connected with the whole thing:
"ah.. saw this in betaphase.. based on 'uncle' yunus's grameen bank/microfinance... women only get those loans.. the woman who chairs girl effect is also prime mover on microcredit/microfinance north america.. trust a brand to nick the idea
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a comment from a friend of mine more closely connected with the whole thing:
"ah.. saw this in betaphase.. based on 'uncle' yunus's grameen bank/microfinance... women only get those loans.. the woman who chairs girl effect is also prime mover on microcredit/microfinance north america.. trust a brand to nick the idea
whatever
girl being easier to push than 'woman'"
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