Friday, 11 July 2008

One less excuse to fly (to green conferences)!


With huge thanks to Mario Vellandi who spent days filming and weeks editing these videos, below is a treasure trove of recent green marketing conference speeches from the USA;

Introduction & Highlights:
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SMaRT Sustainable Product Standard (Special Event):
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Environmental Defense Fund - Beth Trask:
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California EPA - Leonard Robinson:
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Clean Tech Investment - Bob O'Connor, Wilson Sonsini, Goodrich and Rosati:
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CleanFish - Tim O'Shea:
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Brown-Forman (Alcohol) - Rob Kaplan:
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Green Marketing - Jacquelyn Ottoman:
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Dow Chemical - Julie Fasone Holder:
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Clorox Co - Bill Morrissey:
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PANEL: Current Consumer Green Brand Perceptions:
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Keen Footwear - Bobbie Parisi:
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7th Generation - Jeffrey Hollender:
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PANEL: Designers Accord:
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World of Good / Ebay - Robert Chatwani and Priya Haji:
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PANEL: Environmental Labeling:
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Big Green Purse - Diane MacEachern:
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PANEL: The New Social Ethic, Making Sustainability Personal:
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Climate Change Film Producer - Patrick Gregston:
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Method Products - Eric Ryan:
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Yahoo for Good - Erin Carlson:
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New Belgium Brewery - Greg Owsley:
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PANEL: On the Path to Carbon Neutrality:
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PANEL: Avoiding Greenwash & Establishing Credibility:
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Blogosphere Green Consumer Insights - Janet Eden-Harris and Averill Doering, Umbria:
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PANEL: The Greening of Traditional Media:
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Design for the Other 90%:
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Fabien Cousteau - Undersea Adventures & State of the Ocean:
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The Future of Sustainability - Mark Lee, SustainAbility:
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PANEL: Building a Sustainable Brand at Gap Inc:
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Hewlett-Packard, Printing & Imaging Division - Michelle Price:
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PANEL: Innovations in Sustainable Packaging:
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John Edson - Sustainable Product Design:
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2 comments:

Mario Vellandi said...

Hi John,
I've already been asked to remove one video. Valerie Casey of the Designers Accord sent me an email this morning, and I immediately complied by updating to a 30second video with text forwarding viewers to their website instead. Oddly enough, that organization is all about sharing and education. But at least the slides and audio are available at the SustainableBrands08 website.

While I did seek permission from other speakers who did consent, I couldn't catch everyone. I just hope that I won't have to take them all down or replace with notices. I just sent off a tactful email to the conference president (whom I had personally met and chatted extensively with). Just hoping for the best. Video case studies on this big important subject, is what the world needs, not 13 page documents or corporate pr, to read online or print out.

Thanks again for spreading the word.

dan burgess said...

thanks for this John and hats off Mario ;-)