Friday, 23 November 2007
Green Marketing/Life 08
I'm opening this thread to collect predictions for next year. Here's a few to get us started:
1. from green spending to green saving
Various contributing factors, including economic downturn, the introduction of HIPS, the potential for financial services to rechannel our economic behaviour (away from credit and spend, spend, spend)
2. the year of the long NGO knives
After 2 years of giving corporates the benefit of the doubt, there is a distinct chill in in the air. 'Okay, you've done shopping bags, so now lets talk about deliveries, packaging, treatment of farmers and workers, your whole supply chain...'
3. from planet to people
As Eugenie Harvey argued passionately at Applied Green (and Oxfam, Christian Aid etc are right behind her on this) we need to stop seeing this as an issue about 'weather', and focus on the spiralling humanitarian disaster which greedy, selfish lifestyles in the West (and overheated development in the East) are imposing on Subsaharan Africa and other fragile places.
4. green shoots
The pace may be set next year not by clever corporate marketing (turn to 30) but by tiny (but true-) alternatives, like the Unpackaged shop, like recycled clothing, like my little barter scheme if I ever get it off the ground. It could be like 2002 in the internet, a time when the future "web 2.0" ideas were being built in otherwise very spartan conditions.
5. from brands to leaders
Soli from Futerra was talking last night at a green event about how lots of little changes in postwar america created the conditions for the emergence of Martin Luther King and much more substantial race reform. I agree. We do so desperately need 100 new Anita Roddicks to lead us forward through what may be a much darker, but more fertile time for change.