Wednesday, 18 April 2007
Planning in Greenland
I am going to do an APG (account planning group) event, mid May, provisionally entitled 'Planning in Greenland'
The objective is to share some of my thinking & research from the book with people who devise communication strategies for clients; this is ultimately quite close to the bullseye of people I want to influence, so it would be good to do it well.
I want to do something different. Not as interesting probably as interesting 2007 - its only a short evening event, but the nonethless more interesting than the 'lecture from old lag' format.
Some initial thoughts:
- is there an especially thought provoking green venue? (bear in mind it may rain, so pref indoors)
- how to do it differently, in a way that's relevant & helps people get more from the thing (doesnt have to be wacky; one thought is to do it in conversation with someone from CSR/green world)
- how to make it the meetup of a longer engagement programme?