It is about targeting employees as a new audience for green messaging and is a 'fun' way for them to broach changes in the workplace with their HR department. It's a cross between the BA crucifix case and the Jedi Knights (officially recognised by 2001 UK census).
The CCCJ as its known has certain strictures; like only eating local food, never flying midweek. Obviously these need to be respected by employers.
The slogan? "Fighting Sins of Emission.
:J
(NB I am really launching this, with my green designer friends at More Associates, attached to a home energy start-up we're working on).
2 comments:
And only last night I was suggesting that I'm not sure if I wanted brands to be the new religion after this article in the NYT on the cult of apple
http://preview.tinyurl.com/yudze8
...Oh well that'll be me eating my words again :)
Thx Charles and welcome aboard
Karen wrote a little summary of the D&AD event
http://ethicalreputations.blogspot.com/2007/03/dad-event-at-riba-about-sustainability.html
For the record the other two ideas I presented which she could remember were:
- big brother hotels
(just one of a million ways to get the easyjet generation to holiday in the UK)
- bank of barta...
"Bank of Barta: Outline.
Everyone’s talking about sustainability. Brands are queuing up to announce how green their existing or slowly improving operations are. But the really exciting potential is in g-commerce; radical new business and service models that provide a step change in both environmental and commercial terms.
Bank of Barta, from a consumer perspective is a breakthrough service; the eBay of sharing. Many consumer goods are bought by individuals and hardly used. Power tools for instance are used for less than 10 minutes a year on average. A huge step-change in our carbon footprints could be achieved if we loaned products to others and borrowed theirs. We would feel good about the community aspects. It gives us something more tangible and extensive to do than carbon slimming and recycling. We would also save money. A lot of money. The ‘bank’ bit of bank of barta would record credits for items shared out, which you could then spend. By loaning out everything from a drill, a car, a wedding hat, you could get a free holiday home. People love this sort of sharing community, it’s the heart of web 2.0; not only in media (YouTube, Flickr, eBay) but in green areas too (eg Freecycle – saving the world one gift at a time” - a place where you give goods you would have thrown out to others, which has nearly 4m members).
Bank of Barta from a business perspective is a breathrough new insurance model. When people lend a product to others they need to have a safety net; in case it comes back broken. Claims will likely be low, because people in this scheme are working from goodwill and will take good care of others’ goods. Plus there will be an eBay style feedback system. But still, accidents happen. The subscription which people pay will cover insurance, as well as the site and service. Working with a household name bank will give people confidence in the reliability of the scheme. And this high profile start-up will also reflect well on the bank; doing green rather than simply preaching it."
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