This is one of three ideas I presented at the D&AD green branding night (hence my crappy hand drawn logo - the single worst piece of design ever showed at a D&AD event?)
It is about targeting employees as a new audience for green messaging and is a 'fun' way for them to broach changes in the workplace with their HR department. It's a cross between the BA crucifix case and the Jedi Knights (officially recognised by 2001 UK census).
The CCCJ as its known has certain strictures; like only eating local food, never flying midweek. Obviously these need to be respected by employers.
The slogan? "Fighting Sins of Emission.
(NB I am really launching this, with my green designer friends at More Associates, attached to a home energy start-up we're working on).