Save the Beach

Corona have created a ‘Save the Beach’ campaign which aims to promote the preservation of European beaches. They’ve been working with German action artist HA Schult, and have created a pop-up hotel in the centre of Rome made entirely from rubbish collected from European beaches. The first guest at the hotel was Helena Christensen. HA Schult is world famous for his work ‘Trash Men’, in which thousands of life-sized human figures were made entirely of non-organic waste. These sculptures have “lined up” in emblematic places such as the Great Wall of China, the Egyptian Pyramids, and Moscow’s Red Square.