The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com
Friday, 16 April 2010
(another) Ethical Fast Food Joint
I think Max in Sweden were actually the first to carbon footprint their menu AND they got 20% of their customers to switch to more climate friendly options. But Otarian looks lovely too (and great name/concept). Via (and full story at) ecorazzi
I am actually surprised that CF labeling hasn't already taken off more than it has. I know of several studies/methodologies underway on Carbon labeling, but still looks far off :(. I guess the credibility and ease-of-comprehension for customers will be deciding factors in successful Carbon labeling of products we buy...
But even from the user's point of view, high time we started taking more concrete steps and do our bit about environment, sustainability, climate change, biodiversity, clean energy, green living and so on. One great place to start would be www.elpis.com. Elpis is an online community focused on responsible living and sustainable growth. You can measure, reduce and offset your carbon footprint; set up petitions, volunteering and fundraising projects for your favorite causes; help create action plans for sustainable communities; buy a range of eco friendly products and services; and network with other people who share a common interest in a low carbon, responsible lifestyle.
2 comments:
for certain CF labeling is on the way (voluntaraily I hope). ; )
I am actually surprised that CF labeling hasn't already taken off more than it has. I know of several studies/methodologies underway on Carbon labeling, but still looks far off :(. I guess the credibility and ease-of-comprehension for customers will be deciding factors in successful Carbon labeling of products we buy...
But even from the user's point of view, high time we started taking more concrete steps and do our bit about environment, sustainability, climate change, biodiversity, clean energy, green living and so on. One great place to start would be www.elpis.com. Elpis is an online community focused on responsible living and sustainable growth. You can measure, reduce and offset your carbon footprint; set up petitions, volunteering and fundraising projects for your favorite causes; help create action plans for sustainable communities; buy a range of eco friendly products and services; and network with other people who share a common interest in a low carbon, responsible lifestyle.
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