Tuesday, 1 December 2009


Today is world AIDS day. To help raise awareness twitter is turning every tweet that contains the hashtag #red red (ie it appears in dark/light red coloured type). This was sponsored by Nike who are kind of trailblazing in the cause related, quiet, supportive marketing domain this last year (see also TheGirlEffect). You can also turn your tweet red by using the Nike linked hashtag #laceupsaveslives I love it anyway & wish we'd thought of something similar for Tweehive.

1 comment:

Alex said...

Totally agree that this is a great, simple and effective idea.