Wednesday, 19 November 2008
Environmental book design of the year
Very proud to announce that the Green Marketing Manifesto won the Environmental award in the British Book Design and Production Awards 2008. Congratulations to Tom & Luke the designers, the team at Wiley and to TJ International the printers. It's a technical award basically - the judges said "Everything comes together with this title - the selection of a culturally green manufacturing company, vegetable based ink, acid free FSC paper, ISO 14001 compliance and ample space for important use of logos and environmental text." I am really grateful to that team of people that enabled the physical book to do what the book recommends; set good standards. :J
ps on the subject of printing did you know it's the 5th most harmful industry in the world (up there with nuclear and mining)? The standards are improving fast but even so - that's as far as I know actually included in this fifth place. I met Jim Dinnage of Seacourt recently who heads up one of the greenest printing companies in the world - and won the Queens Award for Industry for sustainability. But so many people commissioning print are ruled by the ultra-lowest price over all sustainability criteria. If anyone reading this is a designer do check into this issue & use your power to specify the right approaches - yes I know if you are reading this blog you probably know all about this backwards, but just in case - loads more on this from Caroline at Lovely as a Tree here. Jim suggested that the way forward is to create a brand mark for responsible printing, like fairtrade or organic, which i think (given its impact) makes quite a bit of sense.