Jules Peck has just co-published Citizen Renaissance a radical charter for post-consumerist marketing and communications based on citizen engagement; it's an online wiki-style book which they intend to update as comments come in. Declaration of interest - Jules is my fellow founder of Arkism, a fellow London United member & generally the fellow who I turn to first for an authoritative if harrowing view of the challenges of becoming a truly sustainable society. CR is not easy reading for green marketers (or any marketers) but that's the point of it. I'm reading it myself at the moment so would welcome a little 'book club' style thread here if anyone else wants to pitch in. Jules and robert are both blogging at CR too and do comment there too of course. :J
Thursday, 25 September 2008
Citizen Renaissance
Jules Peck has just co-published Citizen Renaissance a radical charter for post-consumerist marketing and communications based on citizen engagement; it's an online wiki-style book which they intend to update as comments come in. Declaration of interest - Jules is my fellow founder of Arkism, a fellow London United member & generally the fellow who I turn to first for an authoritative if harrowing view of the challenges of becoming a truly sustainable society. CR is not easy reading for green marketers (or any marketers) but that's the point of it. I'm reading it myself at the moment so would welcome a little 'book club' style thread here if anyone else wants to pitch in. Jules and robert are both blogging at CR too and do comment there too of course. :J
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