
"Joel Makower has been a front-row witness to the evolution of sustainable business. 'Strategies for the Green Economy' documents the journey, joining big-picture perspective with ground-level practicalities in ways that will challenge and inspire even the most skeptical executive."
-- Lorraine Bolsinger, Vice President, Ecomagination, General Electric
"Long before 'green' was in vogue, Joel Makower shared our understanding of the importance of sustainability in business. His knowledge of the complexities and the dynamics, especially as they relate to the bottom line, yield the insight that many companies have come to rely on."
-- Ursula M. Burns, President, Xerox Corporation
"A growing number of companies are finding pathways to a more sustainable future. No one tells this story better than Joel Makower, whose 'Strategies for the Green Economy' charts the course for a new era of business, one in which forward-looking companies are creating products and services that aren't just greener, but serve their customers better. This is critical reading for anyone who seeks to understand where tomorrow's economic winners are going."
-- William K. Reilly, founding partner, Aqua International Partners, and former administrator, U.S. Environmental Protection Agency
(Speaking of which - a sort of declaration of interest - Joel Makower very kindly endorsed my book last year, but then again I asked him because I think he is awesome and we dont exactly know each other so well that we'd plug each others books for any reason other than the right ones which is we think people should read them!)
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Hear Joel Makower speak at the upcoming San Francisco Green Business Conference!
Roll up your sleeves and get ready to bite into the green business revolution at this hands-on conference.
Co-op America Green Business Conference, November 12-13, 2008 Hotel Whitcomb, San Francisco. www.coopamerica.biz
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