'that' ipsos mori poll - download it here
the new nesta research on behaviour change (launches tomorrow)
"Climate change is by definition a global problem, but one that requires each nation, each individual to take their share of responsibility – and more importantly, to take action. How we bridge this gap – between recognising our responsibility and taking action – is the subject of the ‘Selling Sustainability’ report. NESTA commissioned BMRB for their insights into what we can learn about behaviour change from commercial and social advertising and marketing."
will aim to blog about both soon
UPDATE: THE NESTA REPORT 'SELLING SUSTAINABILITY' IS NOW AVAILABLE HERE