Monday, 26 May 2008

What's Your Greendex?

Fascinating site and report on countries ranked by more/less green consumer behaviour in 14 key countries from National Geographic.

The findings look quite similar to HSBC, BBC & other international surveys last year - eg Brazil, India, China taking lead with US bringing up rear. And of course in line with what WWF and others have been saying about relative ecological footprints.

However it's a good bit more detailed in places and I really like the way it's all set out. Obviously 'it measures what it measures' and is only one way of looking at things; you have to keep reminding yourself about the difference between developing countries inheriting vs choosing lower impact lifestyles (both are happening, it's just they are mixed together).

Oh and you can actually work out what your personal score is too. :J

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