carrot mob

longer video and more details here: link

we had the same idea at a nag brainstorming to get everyone in a group to switch to the first bank to pledge to phase out junk mail, raises some interesting issues around consumerism (when its related to buying lots of stuff in a fun event - like the january sales but for good cause) but as a general form of activism is prob set to spread as its fun, easy to organise and catchy

oh and 'carrotmob' is a really great name for it too

:J