little ideas of genius

Green marketing? It's mostly about ingenuity; a different kind of creativity than communication. I'm just editing the bit of the book that talks about the Sky Big Picture campaign The element of the scheme I loved most was actually them dropping off energy saving lightbulbs when installing set top boxes. The energy saved by the bulbs is more than enough to offset the set-top box standby mode power usage. (They are working on ways around the boxes ever being on standby - but in the meanwhile...) It's not the biggest element of the scheme, the most involving or the most effective. But it's just so damn ingenious.