Saturday, 14 April 2007
How to do a better, greener but no less enjoyable Christmas?
Here's FOE's suggestions
But how to market this and make it a big mainstream trend? See Andrew's comments & the China Christmas post below. I'd like to include this as a little case example in my book (I'm just editing the place where it would go). Charles and Andrew already pitched some ideas in, anyone else want to have a go. From a planning point of view; who would it target, what would it tackle, how would it work? Is it just a pledge thing or is there actually an interesting brand or business idea in its own right.
Here's my suggestion as a starting point. XmasSwapFest.com A site where people swap Christmas presents (unwanted goods which they can part with in exchange for presents they can give) with other local people. Prime examples are kids toys which your own have grown out of. Like Freecycle would be organised into local groups (& you can just do it through an email list/yahoo). It would build community nicely too at that time of year. Could build many other relevant things into such a community to do with local food, 'christmas trees' (last year we just cut some branches from a overgrown bush) etc. That's a low cost approach. This could also be a high profile campaign like Yahoo's 18seconds one, with an existing community like MSN?