The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com
Saturday 16 February 2008
The Story of Stuff
20 minute online video released late last year on what's wrong with the modern system of producing consumer goods - it's brilliant: very well worth a watch at http://www.storyofstuff.com/ :J
Wow! Excellent little video, informative and clear in its message. The context is of course shocking but Annie Leonard manages to convey it in a fun way, if that makes any sense? Maybe fun is the wrong word......
Maybe the style of presentation could be borrowed for other projects? I think it works really well.
Lots of food for thought here (especially if you work in advertising....)
The concepts of 'planned obsolescence' and 'perceived obsolesence' are interesting.
Planned obsolescence is just plain wrong, isn't it? Whilst it's criminally wasteful, it also massively underestimates the customer and undermines the customer relationship. People aren't stupid - they won't trust you again in a hurry, and are likely to seek out a competitor or an alternative.
Perceived obsolescence is a different kettle of fish. I don't have a problem with this - the newer version will involve some product improvement and evolution, which has to be a good thing. And it doesn't make the original product defunct.
Advertising will do it's best to create a sense of perceived obsolescence - as it always has done. But as long as products are improving with it, that's no bad thing.
2 comments:
Wow! Excellent little video, informative and clear in its message. The context is of course shocking but Annie Leonard manages to convey it in a fun way, if that makes any sense? Maybe fun is the wrong word......
Maybe the style of presentation could be borrowed for other projects? I think it works really well.
Lots of food for thought here (especially if you work in advertising....)
The concepts of 'planned obsolescence' and 'perceived obsolesence' are interesting.
Planned obsolescence is just plain wrong, isn't it? Whilst it's criminally wasteful, it also massively underestimates the customer and undermines the customer relationship. People aren't stupid - they won't trust you again in a hurry, and are likely to seek out a competitor or an alternative.
Perceived obsolescence is a different kettle of fish. I don't have a problem with this - the newer version will involve some product improvement and evolution, which has to be a good thing. And it doesn't make the original product defunct.
Advertising will do it's best to create a sense of perceived obsolescence - as it always has done. But as long as products are improving with it, that's no bad thing.
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