Thursday, 18 August 2011

Ethics 2.0 - This Time It's Personal

from their press release:
Ethical Consumer magazine's new website lets shoppers produce their own personalised ethical shopping list:
The interactive buyers' guides allow web-users to change company ethiscores on the Ethical Consumer brand tables to reflect their own personal ethics. On-screen sliders allow shoppers to turn up the volume on a range of key ethical issues that they feel passionate about. The result is that for the first time shoppers can easily identify and support those companies whose ethics they agree with and avoid the companies whose ethics they don't.
[For a live example visit: ]

greenormal's view:
absolutely brilliant, well done - this has been in development since the BBC green partnership, it's a long anticipated step forward in ecological intelligence: from dumb average ethics to fitting my vallues ethics

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