UK Bookseller Marketing Award - Guess the Winner

I'm presenting this award tonight and it's actually a fantastic shortlist - as you'll see from the shortlist below. I've no idea who has won. Tweet @greenormal with your guesses before around 9pm and I'll give someone who gets it right a collectors edition Green Marketing Manifesto (I've got one where the cover is upside down - a bit like a misprinted penny black?)

Amazon.co.uk, Amazon Vine

The Torbay Bookshop, Independent Booksellers Week

W H Smith,
Christmas Books Campaign 2008

Waterstone's,
The Waterstone's Card

Borders,
Where's Wally on Google Earth

Blackwell,
Espresso Book Machine Launch