Thursday, 7 May 2009

I actually really quite like this

...for its simplicity: Cisco's asking people just to register one green act they'll commit to. The REALLY impressive thing being that globally over a million acts have already been registered. And i like that it all feels quite humble and enabling. Much of its actually pointing on to stuff that others are doing like ecomaps in SFO. By humble I mean compared to some of the more show-offy (in my view, slightly put-offy) progenitors like Global Cool. I think the got the mood and tone about right for this year - ready to act, no longer stuck on the hype. Declaration of interest, I some work last year for Cisco on community & sustainability via Ogilvy. Nothing directly to do with this though.
One million acts of green

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