Saturday, 7 March 2009

Checkered Flag for Earth Car

That iconic global symbol of the confusion and conflicts inherent in the green marketing boom of 06/07 is (presumably) no more. Honda announced in december that they are quitting F1 racing for financial reasons and yesterday said they had reached a deal to sell their F1 Team to the former manager. Probably just as well - I never knew what to make of this, but it wasnt really a great ad for the company that is about to launch its own super hybrid, The Insight (complete with glowing lights in the steering wheel telling you how eco your driving is at any given moment).

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