Monday, 2 February 2009

Sign of the Times

Despite last year's launch of their Earth Day accessories range, gross sales of the 'iconic' Barbie doll were down 21% this Christmas (ie last quarter 08). Overall the parent group Mattel posted profits 46% down. I don't usually post on brand misfortunes - and have nothing against the toy category per se, I think the world still does need a childhood (see the fascinating new report from the children's society on this btw, via BBC) - but the hubris in this case is too tempting, when the FT reports that Mattel "had an upbeat outlook in the face of deteriorating conditions before Christmas, with an executive suggesting parents would continue to buy toys for children by cutting household spending on other items."

Like what? Food? Fuel?

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