(THE FOLLOWING -JUST TO BE CLEAR THIS IS NOT A RAJ PERSAUD-SCALE EXERCISE IN PLAGIARISM - IS THE OPENING PORTION OF A SPEECH GIVEN TODAY BY DAVID CAMERON, WELCOMED BY GREENPEACE, WWF AND OTHERS FOR TAKING THE POLITICAL LEAD)
"Today, I want to tackle an argument that seems to be as cyclical as the economy. The argument that when times are good, we can indulge ourselves with a bit of environmentalism - but when the economic going gets tough, the green agenda has to be dropped.
"According to this argument, protecting the environment is a luxury rather than a necessity - and it's a luxury we just can't afford in an economic downturn. I want this generation to be the one that bucks that trend: to be the generation that finds a way to combine economic, social and environmental progress.
"We will only do that if we develop a strategy for realistic environmentalism - not ignoring economic realities and just pressing on regardless but understanding economic realities and using them as a spur to innovation and imagination.
"I understand that right now the cost of living is the number one concern for Britain's families. And I understand, with that backdrop, why people might think fighting climate change seems a costly diversion. But those who say we've got to choose either the environment or the economy, who say, "look, we can't tackle climate change. Going green will cost too much when the cost of living is already too high. Tough emissions targets will damage our industry and business…" they've got it exactly wrong.
"The truth is: it's not that we can't afford to go green - it's that we can't afford not to go green. When oil is moving towards $140 a barrel, when families are being hit hard every time they pay their gas bill, fill up their cars or do the weekly shop, are you telling me we shouldn't - we can't - go green? We've got to.
"The era of cheap oil is well and truly over. So whether we need to cut our carbon or not - which we do. Whether you believe in climate change or not - which you should. For the sake of our future prosperity and our current cost of living, we must wean ourselves off our dependence on fossil fuels and go green.
"Today I want to make my position on this absolutely clear. We are not going to drop the environmental agenda in an economic downturn. But neither will we ignore the rising cost of living and the fact that people are hurting. So we will take forward our green agenda in a way that strengthens the economy - not 'green' or 'growth', but both. And we will take forward our green agenda in a way that strengthens family finances - as we said in the local elections last month: Vote Blue, Go Green, Save Money.
"We won't achieve this with half-measures or a half-hearted attitude. We'll only get the big benefits of going green if we're really ambitious and really change the way we do things. What I'm talking about is one of the most radical technological and social shifts for generations. I'm talking about reconfiguring our whole economy and overturning our whole hydrocarbon dependency.
"I'm talking about completely changing the way we heat our homes, travel to work and produce our food. I'm talking about bringing into everyday use technologies that are still in laboratories and developing in the laboratory technologies that haven't even been thought of yet. Of course this won't happen overnight. But it won't happen at all without public and political will. That is the great challenge for our generation.
"And I believe it is a challenge that the Conservative Party is now ready to meet because we understand both the environmental imperative - the need for a green revolution and the economic imperative - the need to achieve this revolution in a way that strengthens our economy and strengthens family finances.
"There are five key features of our approach and I want to set them out today. They are, if you like, our Blue/Green Charter. First, we believe in harnessing the power of markets and creating commercial frameworks that give businesses the confidence to invest in innovation. Second, we believe in green taxes, but only if they change behaviour, and only if they are replacement taxes, not new taxes. Third, is the action we take must secure our energy supply. Fourth, it must prioritise energy efficiency. And fifth, we must renew our national transport infrastructure.
FOR THE DETAILS OF EACH THE REST OF THE SPEECH IS HERE