Wednesday, 5 March 2008
Doing the Greens Thing
I am loving the latest video from dothegreenthing. Besides its evident charms as a piece of film, I am loving the strategy. I was vegetarian for 12 years. i now eat meat. I hadn't considered the all the daily choices that I make inbetween these positions.
As a direct result of seeing this film and thinking about what they were saying I actually skipped the meat option at lunch today going for a cheese sandwich instead. And I told the person I was meeting all about it too.
It's one of those ideas that opens a new middle way up in front of us. Once there was only running and walking. Then someone (Bill Bowerman, the Nike co-founder in fact) invented jogging.
Declaration of interest; I am friends with the dothegreenthing founders. Still I don't think there is much bias in my saying that in my view this is by far their best film/idea/green thing to date. Watch it. Blog it. Do it. :J