Friday Fun (at a climate damaging products's expense)

I'd forgotten about this until someone asked me to dig out the story/links for a presentation they were writing. It's got everything; user generated content, a big broadcast sponsorship tie-in, letting consumers cut their own ads from your provided clips, high profile PR... oh and SUV protestors sneaking in to spoil the party. Enjoy :J







Here's the full story in case you ever want to quote/write about this
via cnet