Thursday, 4 October 2007
Yesterday's Applied Green was full of rich insights, inspiring stories & nice people. I think the overall theme of the day was that we are hitting a new phase where innovation ie great ideas are needed to pull us all forward. My version of all of that was a presentation saying that (based on survey data) people have got the doom & gloom message - comparable to the impact AIDS had on the public consciousness - what they are waiting for is big ideas like Safe Sex; which will be born out of the conflict between desire and restraint.
Russell Davies made the point that some people still wanted things that looked & felt like Hummers. Too true. I think that is actually the whole rationale for the mountain bike; it is the 4x4 of cycling - an idea which the photo says better than my words.
My charts are here in case anyone wants a flickr through, but really you had to be there :J
ps if you did miss it Ben Terret who did a brilliantly graphic talk called "I'm a designer use me better" has also posted not only his slide but the text of what he said, pretty verbatim. noisydecentgraphocslink