A random thought to start a discussion.
I think there is a lot of mileage potentially in the concept of LESSENING:
- ie whatever your starting point the goal is to make a little progress week in week out, some local fruit and veg, a lightbulb here an inessential trip cancelled there. It's all about a direction of change, not starting out green.
- I like the fact that it sound a bit like lessons and I think sharing learning could be a key strand
lessening(DOT)org is available, anybody fancy building something around this with me?
At first it could just be a chat to gather practical lessening journals, tips, chat. Not that unique in itself, I think the positioning could be though; green tips for people who arent green but would like to be greener.