Tuesday, 8 May 2007
The Green Marketing Manifesto it Is
It's tempting to go to a french style second round of voting, but its looking pretty conclusively ahead (and the situation was that my publisher really liked it and would need some convincing to change it). I will give the subtitle more consideration to ensure it broadens the definition of 'green' to include sustainability etc.
The results, as of tonight
Green Marketing Manifesto 32% (71 votes)
Beautiful Coincidences 21% (47 votes)
Radical Common Sense 14% (31 votes)
Ecologic 12% (26 votes)
others (60 votes)
Thanks incredibly much to everyone who took part. It's been really interesting to watch the wisdom of crowds effect in action, as these percentages settled & found their eventual levels.