Tuesday, 3 April 2007

transmedia bananas

Dole organic bananas have a tracking number for each farm & you can get the backstory online. Thanks to dino for the story & pic here. I think the whole issue of knowing where stuff comes from is really interesting. We only had to hide it behind brand image fictions ('The man from Del Monte') when it was ugly factory farming after all? I dont know Dole specifically, but the banana industry overall has some good (huge improvement) CSR case histories.

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