tag:blogger.com,1999:blog-6527171481755503539.post8051235686366281726..comments2024-01-15T00:37:41.436-08:00Comments on greenormal: Shell-like?John Granthttp://www.blogger.com/profile/05799770191061315053noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-6527171481755503539.post-79569897988499826062007-04-22T12:19:00.000-07:002007-04-22T12:19:00.000-07:00Jesus. That Shell ad is the biggest pile of pants ...Jesus. That Shell ad is the biggest pile of pants I've seen yet and as a BBC World and CNN viewer I've seen my fare share. Its clearly been through the corporate approval treadmill and has a synthetic voice ringing right through it. It's not unusual, most of the energy companies are fellating themselves with this kind of advertising but I leave them with one thought. Why can't we work on an energy model that leaves oil in the ground? We didn't create it and we sucked it dry until none was left. Shell's version of greenwashing is to suck it even more dry with a bendy oil drill - purleaase!<BR/><BR/>There are a million things that Shell could do which would rock the communications world, and the target audience. Make people sit up and notice. Instead they congratulate themselves for understanding truculent teenagers who have 'their views'. Patronising dross. That kids view will have to deal with our generations reality.<BR/><BR/>Right I've said my piece. Time to read that next chapter.Charles Edward Frithhttps://www.blogger.com/profile/09231685619963486690noreply@blogger.comtag:blogger.com,1999:blog-6527171481755503539.post-85837651132544647592007-04-22T03:16:00.000-07:002007-04-22T03:16:00.000-07:00Yes its a good question, what the ad campaign cost...Yes its a good question, what the ad campaign costs (my guess $50 million, but depends on their media plan) and what they opportunity cost was of not spending that on reputation enhancing (or risk reducing) action<BR/><BR/>BP's carbon emissions programme in the 1990s (according to green to gold) cost $20million to execute and delivered $1.5billion in shareholder value, by for instance stopping leaks from pipes (bad for local envrionments, bad for global emissions, bad for company as it is lost product)John Granthttps://www.blogger.com/profile/05799770191061315053noreply@blogger.comtag:blogger.com,1999:blog-6527171481755503539.post-76516090094271918092007-04-22T02:10:00.000-07:002007-04-22T02:10:00.000-07:00Love the new blog. Forget ads, Shell should seek o...Love the new blog. Forget ads, Shell should seek out solutions to the many problems they have caused such as Nigeria's Delta region, for one.<BR/><BR/>The cost of the ad and the air time used would have gone along way to help the region, as it would amount to considerably more money than they have put into the area in the last 20 yearsAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6527171481755503539.post-79475191344041111552007-04-21T03:08:00.000-07:002007-04-21T03:08:00.000-07:00great post on green marketing, oil companies & the...great post on green marketing, oil companies & the seinfeld dry cleaning episode :J<BR/><BR/>http://standupphilosopher.wordpress.com/2007/04/19/how-to-go-green-if-youre-the-enemy/John Granthttps://www.blogger.com/profile/05799770191061315053noreply@blogger.comtag:blogger.com,1999:blog-6527171481755503539.post-52999027340706729482007-04-21T01:45:00.000-07:002007-04-21T01:45:00.000-07:00Interesting article arguing that greenwash is a go...Interesting article arguing that greenwash is a good thing because it commits companies to action and invites scrutiny<BR/>http://www.grist.org/comments/soapbox/2006/08/22/schendler/<BR/><BR/>(It's not entirely flattering about Shell tough)John Granthttps://www.blogger.com/profile/05799770191061315053noreply@blogger.com